Kulinarična vsebina »a la carte« – linško pecivo Našega želodca ne smemo nikoli podcenjevati, zato ga je vredno hraniti le z najboljšim. Tako je letos razmišljala tudi PM ekipa in…
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The 2011 trends in interactive design
User experience is everything. It always has been, but it’s still undervalued and under-invested in. If you don’t know user-centered design, study it. Hire people who know it. Obsess over…
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5 great reasons for a digital annual report
It is that time of the year, when companies have to plan and write their annual reports. Last year, Petrol – the leading energy company in Slovenia – published the first complex…
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Zdaj imate lahko svojo revijo na iPadu
Z razvojem iPada je založništvo dobilo nov medij za interaktivno prikazovanje vsebin. Zanimanje bralcev in založnikov za ta nov revolucionalen medij je veliko. Če že izdajate tiskano revijo, jo lahko tako…
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Korporativne revije
Falling in love
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Korporativne revije
Great content needs equally great presentation
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Korporativne revije
Zakaj ne bi preprosto narisali?
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Top Slovenian marketing blogs
Posted on 25/01/2011 | No CommentsI often contemplate how an element of inspiration leads us while we create words, messages. I ask myself how we communicate information … It was not so long ago, when... -
Joe Pulizzi: The future of marketing is content marketing
Posted on 16/09/2010 | No CommentsWhat if your customers saw your company as the industry thought leader? What if they signed up for your e-newsletters, reports and your magazines because they were interested in what... -
Učinkovitost orodij content marketinga
Posted on 31/05/2010 | No CommentsTrije najpomembnejši vidiki, kar zadeva učinkovitost content marketing orodij: 1. Zapletena sporočila je treba prilagoditi tako, da jih lahko učinkovito komuniciramo potrošnikom, tako da jih bodo ti tudi razumeli. Komuniciranje... -
Zakaj interaktivno letno poročilo
Posted on 18/05/2010 | No CommentsInovativna interaktivna komunikacijska nadgradnja sicer »standardnega« koncepta letnih poročil postaja vse bolj koristno in učinkovito komunikacijsko orodje z izbranimi javnostmi. Sodobna spletna tehnologija z uporabo animacij in videa vzpostavlja nove...